There are lots of local marketing meetup groups. This is the only one focused solely on the unique needs of the software and tech industry. Instead of talking about international B2C brands with million-dollar budgets, our events revolve around the real-life challenges and opportunities of marketing a tech company out of Cleveland, Ohio.
Gone are the days of a linear sales and marketing funnel. A customer’s journey no longer ends after the first purchase, so tech organizations need to redefine “closing a deal” as “opening a relationship.” By viewing this process as a flywheel vs. a funnel, your tech company can break down the silos between marketing, sales and service to provide a truly customer-centric experience.
The result? A marketer’s secret weapon for growth: happy customers willing to provide word-of-mouth referrals, which is still the #1 source of information when making purchase decisions for business software.