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Connecting Cleveland's software + tech marketing community.
Register for our next event

Why Attend?

There are lots of local marketing meetup groups. This is the only one focused solely on the unique needs of the software and tech industry. Instead of talking about international B2C brands with million-dollar budgets, our events revolve around the real-life challenges and opportunities of marketing a tech company out of Cleveland, Ohio.

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Expand Your Knowledge

with innovative ideas to grow your software or tech business
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Network With Peers

who understand the ins and outs of sales and marketing in tech

Our Next Event

event dateTuesday, December 11event locationThe North Coast College
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Jacob Carlson
Channel Account Manager
HubSpot

Goodbye Funnel, Hello Flywheel: The Next Tech Marketing Evolution

Gone are the days of a linear sales and marketing funnel. A customer’s journey no longer ends after the first purchase, so tech organizations need to redefine “closing a deal” as “opening a relationship.” By viewing this process as a flywheel vs. a funnel, your tech company can break down the silos between marketing, sales and service to provide a truly customer-centric experience.

The result? A marketer’s secret weapon for growth: happy customers willing to provide word-of-mouth referrals, which is still the #1 source of information when making purchase decisions for business software.

Register for our next event

The Agenda

We meet at a rotating Cleveland-area venue on the second Tuesday of every other month for a breakfast event from 7:30-9:00 a.m. You’ll have plenty of time to grab refreshments and network with other tech marketers before hearing a short presentation on a sales/marketing topic picked by fellow members!
7:30-8:00 AM Arrival/Breakfast
8:00-8:45 AM Speaker
8:45-9:00 AM Q&A/Wrap Up

Save the Date

February 12: Building a Top-Notch Department as an Army of One
April 9: In-House Video Production Tips for Tech Marketers

Our Sponsors

A big shout out to our sponsors for their support of the Cleveland software and technology marketing community.

Contact Us

Have ideas for an upcoming speaker? Want to host an event? Get in touch with us below.