Essential Lead Scoring Techniques for HubSpot Users
With HubSpot, you can use firmographic and behavioral data to automatically calculate a lead score that will indicate product fit and sales readiness for all your contacts.
Use this editable worksheet to create your own lead scoring matrix by:
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Identifying your ideal buyer's firmographic attributes
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Analyzing high-intent behavior
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Calculating negative points for poor fit criteria
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Mapping lead scoring to lifecycle stages
Are you stuck guessing what leads are qualified?
If you aren't quantifying what indicates your prospects are ready to engage on a deeper level, you're opening yourself up to problems like:
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Sending prospects to your sales team too soon
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Missing a key nurturing opportunity
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Losing folks at critical decision points
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Contacts slipping through the cracks
Guarantee the right outreach at the right time
Make sure your sales and marketing efforts are segmented appropriately so you can make a bigger impact on your prospects.
If you follow the lead scoring processes outlined in our sheet, you’ll be able to:
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Define attributes most important to your business
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Ensure marketing and sales alignment
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Discover gaps in your customer lifecycle
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And so much more!